Pulse

Message testing with a synthetic voter panel built from your district — hear how a script or ad lands before you spend on it. Pulse is directional message intelligence: it is not a poll, and it does not predict who wins.

The verdict, first

Every Pulse scorecard opens with the call — which version lands better, and how clear the gap is. No burying the answer at the bottom.

Each scorecard includes the head-to-head verdict for the material you submitted — close results are called as ties.

How the synthetic voters are built

Panelists are grounded in Census data for your district and calibrated against national election-study benchmarks — the district's real makeup, not a generic online crowd.

Each scorecard states its panel size, its voter universe, and its build note.

Lines that travel

The exact phrases panelists repeat back — the language that survives contact with voters, in their words.

Each scorecard lists the lines panelists quoted back, ranked by how often they traveled.

What to fix

Where the message confuses, drags, or picks the wrong fight — flagged while fixing it is still free.

Each scorecard ends with the fix list, in the order we would make the changes.