Pulse

Message testing with a synthetic voter panel built from your district — hear how a script or ad lands before you spend on it. Pulse is directional message intelligence: it is not a poll, and it does not predict who wins.

The verdict, first

Every Pulse scorecard opens with the call — which version lands better, and how clear the gap is. No burying the answer at the bottom.

In a live scorecard: the head-to-head verdict for the material you submitted, with close results called as ties.

How the synthetic voters are built

Panelists are grounded in Census data for your district and calibrated against national election-study benchmarks — the district's real makeup, not a generic online crowd.

In a live scorecard: the panel size, the voter universe for this test, and the build note.

Lines that travel

The exact phrases panelists repeat back — the language that survives contact with voters, in their words.

In a live scorecard: the lines panelists quoted back, ranked by how often they traveled.

What to fix

Where the message confuses, drags, or picks the wrong fight — flagged while fixing it is still free.

In a live scorecard: the fix list, in the order we'd make the changes.